Author: Sara Fenn

Come and meet us at Vitafoods Europe, the Allergy and Free From Show, the Biohacker Summit and Supply Side West this year! Our Virun exhibitor list for 2024!

Immunity boosting Vitamin C, Glutathione and Chaga mushroom extracts have seen exponential demand since 2021. But there are a few newcomers on the block that are taking the industry by storm. What are they? 2024 Supplements trends.

At Virun, we stay ahead of the curve on health science. Our appetite to learn led us to Clearwater Beach, Florida, to attend the Metabolic Health Summit. In this blog, we highlight our learnings and innovative discoveries in this space.

Metabolic health is relevant to supplement brands because all vitamins, minerals and nutrients–including pre and probiotics have an impact on metabolic health. 

What are micro encapsulated lipid powders and why use them? Lipid encapsulation stabilizes a nutrient’s volatility and bolsters its bioavailability; the nutrient becomes ‘anti-fragile’. What does micro-encapsulating liposomal and micelle powders entail?

What are the differences between these lipid carriers? Which one should you use for your supplement formulations? Why create a liposomal supplement?

Is Potassium Sorbate safe or dangerous? What happens when you combine potassium sorbate with nitrates, iron or vitamin c? Is potassium sorbate a carcinogen? Find why we do not use potassium sorbate at Virun.

How can you be assured that your Glutathione formulation is bioavailable? Glutathione is a tripeptide that is unstable in water.

In the United States, Marine Omega 3 fish oils are one of the most popular health supplements. Yet, due to the prevalence of oxidized Omega 3 in rancid fish oils, how can you be sure that they are enhancing—instead of harming—your health?

We brought our VIRUN team, creativity and eccentricity to Supply Side West, Las Vegas 2023.

There are some incredible synergies to combining Algae Omega DHA and MCT in order to deal with what we see as a global inflammatory health crisis.