Insights on science, formulation, delivery systems, and supplement innovation—engineered to help your brand stay ahead.
Creatine is having a moment. It’s moved beyond bodybuilding and into healthy aging, cognition, women’s perimenopausal and menopausal support, muscle preservation and everyday performance. Glutathione, meanwhile, has become one of the most popular ingredients for cellular protection, healthy aging and antioxidant support. Naturally, brands want both ingredients in more convenient
The functional ingredient list keeps getting longer, louder and shinier. But just adding a trending ingredient to a label does not automatically create a product that works. Here’s why.
The functional ingredient list keeps getting longer, louder and shinier. But just adding a trending ingredient to a label does not automatically create a product that works. Here’s why.
The EU may be coming for your formulas. if the new Article 8 European directive goes through, many brands will need too reformulate their supplement blends to adhere to the lower allowed doses. Here’s everything you need to know.
From Man Buns to Supplement trends. Vitafoods 2026 as perceived by Virun
Virun brought delicious innovation to Supply Side Global 2025, showcasing breakthrough liposomal technologies and strengthening partnerships at our unforgettable treehouse booth.
What happens when you let our CEO get honest about supplement formulating…feathers get ruffled!
What happens when you combine a giant treehouse, the whimsical world of Willy Wonka, and cutting-edge liposomal technology? Pure magic—and that’s exactly what we delivered at Newtopia Now in Denver.
