hashtWilly Wonka Magic at IFT Chicago
The Virun team just returned from showcasing our delicious lipid emulsions from our Willy Wonka treehouse at IFT Chicago, and what a wild ride it was! Picture this: clients swinging on our treehouse swing, joining in mad hatter dancing to live music, all while sampling our award-winning algae omega-3 supplements. It wasn’t just a booth—it was an experience that perfectly captured our vibrant, unconventional approach to serious supplement science.
Our own brand demonstrations didn’t just taste incredible—they proved a point. When you can create supplements that work as brilliantly as they taste, you’re onto something special. And the industry agrees.
Double Award-Winning Excellence
Speaking of special, our Vanilla Fudge algae omega-3 DHA has been awarded finalist status in the UK Nourish Supplement Awards for two consecutive years. That’s not luck—that’s the result of combining cutting-edge liposomal technology with an obsession for both efficacy and taste.
Want to create award-winning supplements that work as good as they taste? Let’s talk. We’re here to help you achieve the same recognition and success.
The Most Underrated Ingredient: Lactoferrin
Here’s where science gets exciting. Virun’s Lactoferrin isn’t just effective on its own—it’s a game-changer that increases the efficacy and absorption of other active nutrients. This means you can use significantly lower volumes of expensive ingredients while achieving the same (or better) impact.
Take NAD+, for example. With our liposomal lactoferrin system, you only need 15mg to match the effects of much higher doses in standard formulations. The result? Massive cost reductions while doubling up on benefits. When encased within a liposome, this efficacy becomes virtually unbeatable.
Most NAD+ supplements throw 300-500mg of unprotected NAD+ at the problem, hoping some survives the gut’s harsh environment. Our patented Lactoferrin-NAD+ liposomal system takes a smarter approach. Lactoferrin binds to NAD+ and engages LRP1 and LRP2 receptors, initiating receptor-mediated transport that bypasses degradation entirely. Meanwhile, liposomal encapsulation shields the complex from enzymes and stomach acid, mimicking cellular membranes for efficient absorption and lymphatic transport.
The science is clear: low-dose precision beats high-dose hoping every time.
Our CEO Philip Bromley’s Secret Weapon: TMG
Philip swears by TMG (Trimethylglycine AKA Betaine) for methylation support, liver cleansing, and—his favorite unexpected benefit—unbelievably vivid dreams! If you’re formulating for detox and anti-aging, the benefits of TMG are truly myriad. Sometimes the most powerful ingredients are hiding in plain sight.
Driving Innovation in Women’s Wellness
The NCI team recently hosted an expert panel exploring what modern female consumers truly seek in wellness, featuring personal stories and insights from female leaders driving innovation. Our marketing director was invited to speak on this influential panel, sharing our perspective on creating products that resonate with today’s health-conscious women.
You can watch the full webinar here and discover how we’re helping brands connect with this powerful consumer segment through science-backed, results-driven formulations.
Ready to transform your supplement formulations with our award-winning approach? From liposomal delivery systems to innovative ingredient combinations, we’re here to help you create products that don’t just work—they win awards. Get in touch with the Virun team and let’s make supplement magic happen.
Contact us to work with the most innovative minds in the industry.
